A clear view of everything included in your proposed Adobe Customer Journey Analytics solution — and an honest map of the capabilities that could warrant additional investment only as your analytics program grows.
PetSmart is evaluating three components that work together to deliver cross-channel journey analytics, advanced identity resolution, and long-term historical reporting — with no additional purchases required to realize the core value of the solution.
The core analytics platform: Analysis Workspace, Guided Analysis, omnichannel event support, forecasting, derived fields, cross-report-suite analysis, Data Mirror, and Ad Hoc SQL access.
Advanced identity resolution — normally associated with higher-tier packaging — layered onto CJA Select as a custom entitlement at no additional cost, producing a complete person-level view of the customer.
An additional 12 months of historical retention on top of standard CJA — bringing roughly 25 months of reportable customer data for year-over-year, seasonal, and lifecycle analysis.
Because Extended Data Capacity is already included, PetSmart has addressed one of the most common future expansion areas up front. The solution supports year-over-year reporting, seasonal analysis, loyalty studies, and long-term trend analysis without an immediate retention-related purchase.
The proposed configuration comes fully entitled across audiences, reporting, and data — the operating capacity PetSmart's analytics team works within from the start.
An interactive, self-service analytics environment plus the omnichannel and data capabilities needed to understand the full PetSmart customer journey.
Analysis Workspace and Guided Analysis for ad hoc analysis, dashboards, and journey exploration.
Analyze every channel PetSmart's customers move through in a single environment.
Up to 75 refreshing audiences built from journey analysis and activated across channels.
Predictive trend analysis built directly into reporting workflows to anticipate what comes next.
Up to 100 derived fields per connection — apply business logic without modifying source data.
Analyze across multiple datasets and channels within one reporting environment.
Cloud warehouse synchronization and change-data-capture (CDC) use cases, built in.
5 SQL users for data validation, exploratory analysis, and advanced analytics workflows.
Guided workflows spanning trends, frequency, funnels, retention, and growth analyses.
PetSmart's configuration brings identity resolution and extended history into CJA Select, capabilities ordinarily reserved for higher tiers.
What it provides
Graph-Based Stitching uses Adobe Experience Platform Identity Graphs to resolve identities across datasets and channels — producing a more complete person-level view that improves journey analytics, attribution, audience creation, and customer understanding.
Identities resolved
What is included
Standard CJA reports on data less than 13 months old. Extended Data Capacity adds another 12 months of historical retention — with initial backfill and rolling maintenance — for roughly 25 months of reportable history.
Business value
The items below are not missing from the proposed solution. They represent areas that could warrant additional licensing only if PetSmart's analytics requirements expand over time.
To keep expectations clear from the outset, Adobe and PetSmart will review each of these scenarios in advance of contracting.
Significant growth in Rows of Data
Ingestion approaching annual limits
Growth in reporting consumption
Expansion of stitched datasets
Additional sandboxes required
Additional SQL users required
Increased data lake storage needs
Adoption of optional Adobe solutions
New governance or compliance requirements
This collaborative approach is designed to provide clarity, predictability, and peace of mind — so any business, technical, or operational scenario that could trigger a review is understood well before it arises.
PetSmart's proposal is built on Select, extended with custom Graph-Based Stitching and Extended Data Capacity that are typically found only in higher tiers.
| Feature | SelectPetSmart's package | Prime | Ultimate |
|---|---|---|---|
| Audience publishing | 75 refreshing audiences | 100 | 150 |
| Concurrent report requests | 6 per connection | 8 | 10 |
| Total monthly report requests | 750,000 | 1,500,000 | 5,000,000 |
| Data views | 600 per connection | 750 | 1,000 |
| Full table export | 30M rows / export | 150M | 300M |
| Derived fields | 100 per connection | 200 | 500 |
| Ad Hoc SQL query | 5 users | 5 users | 5 users |
| Graph-Based Stitching | Included ✦ via custom entitlement | Included | Included |
| Extended Data Capacity | Included ✦ +12 months | Not included | 12 months |
| Real-time reporting | Not included | Not included | Included |
✦ Graph-Based Stitching and Extended Data Capacity are added to PetSmart's Select package as custom entitlements — capabilities ordinarily associated with higher-tier packaging. Figures reflect standard CJA packaging entitlements; see the appendix for full product details.
PetSmart's proposed solution — CJA Select with a custom Graph-Based Stitching entitlement and Extended Data Capacity — delivers omnichannel journey analytics, advanced identity resolution, audience activation, forecasting, derived fields, and roughly 25 months of historical data.
Based on discovery, requirements gathering, and solution scoping, Adobe does not anticipate PetSmart needing the additional capabilities described here to realize the full value of the solution.
Other areas — ingestion volumes, reporting consumption, storage, user populations, and governance — act as operational guardrails that Adobe and PetSmart would review collaboratively as requirements evolve.
We'll align on the specific business, technical, and operational scenarios that could trigger a commercial review — so future investments are considered only when driven by real business growth.